Friday, 19 March 2010

What ingredients make a successful e shot?

Our clients often ask this question so I thought it might be a good opportunity to open it to see what you think.

  1. Make it relevant - know your market and know what turns them on
  2. Beware of putting ?!£$ in your subject line as this sometimes means that they will get caught in the spam box
  3. Images - if you want to use them make sure they are relevant
  4. Bold - beware those of you who like to go crazy with the bold as this can also get picked up by spam filters
  5. Ensure that you include a call to action
  6. Keep it Simple - sometimes we can get carried away with all thing things we want to tell our audience, it is best to keep it simple, coherent and straight forward
  7. Use a reliable service - there are many around but it is worth doing some research before striking out especially if you are building opt in lists.
What do you think?

No comments: