If you have a website, chances are you bought it, set it up and have since given it very little thought, save to add the occasional blog or news update. We have found that by smartening up our blogging we've managed to make a big difference to the potential clients who have been searching for something we can provide.
For starters...
• Use the right keywords – think about what your audience will be searching for
• Chose the right title – no more than 10 words, keep it short and to the point
• Use meta data where you can though be aware of the spam implications (follow links below to find out more)
• Make them lively – keep content engaging with pictures and links
• Encourage comment and debate
The following links go to sites we have found or had recommended by clients and colleagues, which offer expansive and relevant advice on boosting your blog and website footfall.
• http://www.xarj.net/2008/seo-secrets-to-writing-the-perfect-blog-post-wordpress/ - offers accessible, comprehensive advice on search engine optimisation and more
• http://www.searchengineguide.com/mack-collier/10-steps-to-creating-the-perfect-small-b.php - this site offers tips on content for small businesses.
Additional thoughts...
• http://www.money-from-blogs.com/ - this site is an example of one that can put you in touch with advertisers who will pay you to appear on your blog
• http://www.amazon.co.uk/exec/obidos/ASIN/0470230177/interactiveda3375-21 - there is now a Blogging for Dummies book – this successful series now makes the most complex blogging tasks seem simple.
Please share!
If you want to share experiences or good practice of your own, we’d love to hear from you. Please ask any questions or add your comments here.
TT
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